Privacy policy
Online Blood Tests
A trading name of New Site Ventures Pty Ltd
ABN: 74 692 699 246
Website: https://onlinebloodtests.com.au/
Email: support@onlinebloodtests.com.au
Governing Law: Victoria, Australia
1. About this Privacy Policy
This Privacy Policy applies to all personal information and health information collected by New Site Ventures Pty Ltd ABN 74 692 699 246, trading as Online Blood Tests (Online Blood Tests, we, us, or our).
This Privacy Policy applies to information collected through our website located at:
https://onlinebloodtests.com.au/
It also applies to information collected through our online forms, checkout process, customer support channels, pathology referral processes, third-party platforms, and related services.
Online Blood Tests uses Bloody Good Tests Pty Ltd as a third-party fulfilment and pathology coordination partner. This means Bloody Good Tests Pty Ltd may assist with fulfilling orders, coordinating pathology request forms or referrals, liaising with laboratories and collection partners, supporting pathology testing workflows, storing or processing order and result information, managing results escalation processes, and assisting with customer support relating to your test.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
As Online Blood Tests may handle health information in Victoria, we may also be required to comply with the Health Records Act 2001 (Vic) and the Health Privacy Principles.
By using our Website or Services, you agree to the collection, use, storage, and disclosure of your information in accordance with this Privacy Policy.
2. Adults Only Service
The Website and Services are only available to individuals who are 18 years of age or older.
By accessing the Website, creating an account, placing an order, submitting information, or using the Services, you confirm that you are at least 18 years old.
You must not use the Website or Services if you are under 18 years of age.
You must not purchase tests, submit samples, request pathology services, or create an account on behalf of a person under 18 years of age.
If we become aware that personal information or health information has been submitted by or on behalf of a person under 18 years of age, we may refuse, cancel, suspend, or decline to provide the Services and may take reasonable steps to delete, de-identify, or restrict use of the information, subject to legal, clinical, operational, and record-keeping requirements.
3. What is Personal Information?
The Privacy Act 1988 (Cth) defines personal information as information or an opinion about an identified individual, or an individual who is reasonably identifiable:
- whether the information or opinion is true or not; and
- whether the information or opinion is recorded in a material form or not.
Personal information may include information such as your name, email address, phone number, date of birth, address, order details, account details, payment information, and communications with us.
If information does not identify you and cannot reasonably identify you, it will generally not be treated as personal information.
4. What is Health Information?
Health information is a type of sensitive personal information.
Health information may include information about your physical or mental health, medical history, symptoms, pathology tests, pathology results, referrals, healthcare services, and other health-related information.
Because Online Blood Tests provides access to private pathology testing and related services, we may collect and handle health information where reasonably necessary to provide those services.
Health information may also be handled by Bloody Good Tests Pty Ltd, pathology providers, laboratories, collection centres, healthcare professionals, technology providers, and other service providers involved in fulfilling your order and providing the Services.
5. What Information We Collect
The kind of personal information we collect depends on how you use the Website and Services.
The personal information and health information we may collect and hold includes, but is not limited to:
- full name;
- email address;
- phone number;
- residential address;
- postal address;
- date of birth;
- confirmation that you are 18 years of age or older;
- biological sex or gender, where relevant to testing;
- order details;
- account details;
- payment and billing details;
- customer support messages;
- health information you provide to us;
- symptoms or health goals;
- medical history relevant to the Services;
- pathology test selections;
- pathology referral information;
- pathology request forms;
- pathology results;
- collection centre information;
- communications relating to your order, test, referral, collection, or results;
- customer interactions;
- marketing preferences;
- technical information about your use of the Website;
- device, browser, IP address, and usage information;
- cookies and analytics data; and
- any other information you provide to us.
We will only collect sensitive information, including health information, where you have consented, where it is reasonably necessary to provide the Services, where required or authorised by law, or where otherwise permitted under applicable privacy laws.
6. How We Collect Personal Information
We may collect personal information and health information when you:
- visit or browse the Website;
- create an account;
- place an order;
- complete an online form;
- purchase a pathology test or health screening service;
- request a pathology referral;
- attend a collection centre;
- receive or access test results;
- contact us by email, phone, form, chat, or another channel;
- subscribe to marketing communications;
- interact with our advertisements or social media;
- respond to surveys, feedback requests, or support requests; or
- otherwise use the Website or Services.
We may also collect information from third parties where necessary to provide the Services, including:
- Bloody Good Tests Pty Ltd;
- pathology providers;
- laboratories;
- collection centres;
- medical practitioners;
- pharmacists or other healthcare professionals;
- payment processors;
- technology providers;
- analytics providers;
- marketing platforms;
- customer support tools; and
- identity, verification, or fraud prevention providers.
7. Cookies and Website Tracking
We may collect cookies and similar technologies from your browser or device when you use the Website.
Cookies help us:
- operate the Website;
- understand how visitors use the Website;
- improve the customer experience;
- remember preferences;
- measure marketing performance;
- support advertising activity; and
- personalise parts of the Website.
Cookies and tracking tools may collect information such as:
- pages viewed;
- time spent on the Website;
- links clicked;
- products viewed;
- referral source;
- browser type;
- device type;
- approximate location;
- IP address; and
- interactions with advertising or marketing content.
In most cases, cookies do not directly identify you. However, in some cases, cookie data may be linked with other information we hold about you.
You can adjust your browser settings to refuse cookies or notify you when cookies are being used. Some parts of the Website may not function properly if cookies are disabled.
8. Purpose of Collection
We collect, use, and disclose personal information and health information to provide our Website and Services and to operate our business.
This includes using your information to:
- process and manage orders;
- create and manage your account;
- confirm eligibility to use the Services;
- confirm that you are 18 years of age or older;
- arrange pathology referrals and request forms;
- arrange pathology testing and sample collection;
- communicate with Bloody Good Tests Pty Ltd as our fulfilment and pathology coordination partner;
- communicate with pathology providers, laboratories, collection centres, and healthcare professionals;
- provide access to test results;
- manage results, including critical result notification, escalation, documentation, and customer contact where required;
- communicate with you about your order, referral, test, result, account, or support request;
- process payments and refunds;
- verify your identity or information where required;
- provide customer support;
- respond to enquiries, complaints, or disputes;
- comply with legal, regulatory, tax, insurance, and professional obligations;
- maintain business and health records;
- detect, prevent, and investigate fraud, misuse, security incidents, or unlawful activity;
- improve the Website and Services;
- measure and improve marketing performance;
- send direct marketing where permitted;
- provide service updates and reminders;
- personalise your customer experience;
- protect your health or safety, or the health or safety of another person; and
- do anything else notified to you at the time of collection or permitted by law.
We may process personal information where it is necessary to identify and contact you in relation to your order, your results, any change in medical knowledge, a safety issue, a service issue, a critical or urgent result, or a matter affecting your health or wellbeing.
We may also process personal information to comply with legal obligations, regulatory requirements, fraud prevention obligations, or requests from relevant authorities.
9. Disclosure of Personal Information
We may disclose personal information and health information to third parties where reasonably necessary to provide the Services, operate the Website, manage our business, or comply with the law.
This may include disclosure to:
- Bloody Good Tests Pty Ltd, as our fulfilment and pathology coordination partner;
- pathology providers;
- laboratories;
- collection centres;
- medical practitioners;
- pharmacists, nurses, or other healthcare professionals;
- technology service providers;
- form and workflow providers;
- payment processors;
- delivery and logistics providers;
- customer support platforms;
- cloud hosting providers;
- analytics providers;
- marketing platforms;
- professional advisers;
- insurers;
- regulators;
- government agencies;
- law enforcement bodies; and
- any other person or organisation where required or authorised by law.
We customarily disclose personal information only to service providers and third parties who assist us in operating the Website, providing the Services, processing payments, arranging pathology testing, managing customer communications, managing results, or complying with our legal obligations.
Your personal information may also be accessed by maintenance, technology, or support personnel acting in the normal course of their duties.
10. Use of Bloody Good Tests as Fulfilment and Pathology Coordination Partner
Online Blood Tests uses Bloody Good Tests Pty Ltd as a third-party fulfilment and pathology coordination partner.
When you purchase a test or service through Online Blood Tests, we may disclose your personal information and health information to Bloody Good Tests Pty Ltd where reasonably necessary for them to assist with:
- processing and fulfilling your order;
- generating, managing, or coordinating pathology request forms or referrals;
- arranging pathology testing with laboratories or collection partners;
- communicating with pathology providers, laboratories, collection centres, healthcare professionals, and related service providers;
- managing customer support relating to your test, referral, collection, or results;
- receiving, storing, processing, or making available your pathology results;
- managing results escalation processes, including critical result notification where required;
- documenting result-related communications and escalation actions;
- providing operational, administrative, technical, and support services; and
- assisting us to provide the Services to you.
The information disclosed to Bloody Good Tests Pty Ltd may include:
- your full name;
- date of birth;
- contact details;
- confirmation that you are 18 years of age or older;
- order details;
- selected tests;
- relevant health information;
- pathology referral information;
- pathology request forms;
- pathology results; and
- communications relating to your order, test, collection, referral, or results.
Bloody Good Tests Pty Ltd may handle your personal information and health information in accordance with its own privacy obligations, systems, policies, and applicable laws.
Bloody Good Tests Pty Ltd may also disclose your information to laboratories, pathology providers, collection centres, healthcare professionals, technology providers, and other service providers where reasonably necessary to fulfil your order and provide pathology-related services.
By placing an order with Online Blood Tests, you consent to Online Blood Tests disclosing your personal information and health information to Bloody Good Tests Pty Ltd for these purposes.
11. Results Management and Clinical Escalation
Online Blood Tests may use Bloody Good Tests Pty Ltd to assist with results management, clinical governance, and escalation processes.
A critical result is a laboratory finding that, in the opinion of the reporting laboratory, may represent an immediate or significant risk to a person’s health if not acted upon promptly.
Where a reporting laboratory formally notifies Bloody Good Tests Pty Ltd of a critical result, Bloody Good Tests Pty Ltd may arrange for the result to be reviewed by an appropriately qualified clinician and may contact you directly using the contact details provided with your order.
You consent to Online Blood Tests, Bloody Good Tests Pty Ltd, pathology providers, laboratories, healthcare professionals, and related service providers collecting, using, and disclosing your personal information and health information where reasonably necessary to manage critical, urgent, abnormal, or clinically significant results.
This may include contacting you by:
- phone;
- SMS;
- email; or
- another available contact method.
This may also include documenting contact attempts, completed communications, escalation actions, and result-related notes where required for clinical, operational, legal, or record-keeping purposes.
A non-critical abnormal result is a result that falls outside the laboratory’s stated reference range but has not been classified by the laboratory as critical.
Unless expressly stated otherwise, Online Blood Tests and Bloody Good Tests Pty Ltd do not routinely contact customers about non-critical abnormal results. You remain responsible for reviewing your results and discussing them with your usual GP or another appropriately qualified healthcare professional.
More information about how results, abnormal results, critical results, and clinical escalation are managed is available on our Results Management & Clinical Escalation page:
https://onlinebloodtests.com.au/pages/results-management-clinical-escalation
12. Pathology Providers and Healthcare Partners
To provide private pathology testing services, we may need to share your information with third-party pathology providers, laboratories, collection centres, medical practitioners, pharmacists, nurses, or other healthcare professionals.
These third parties may collect, use, store, and disclose your information in accordance with their own legal obligations, professional duties, privacy policies, and terms.
We take reasonable steps to work with reliable third-party partners. However, we are not responsible for the independent privacy practices of third-party healthcare providers, pathology providers, laboratories, or collection centres, except to the extent required by law.
13. Direct Marketing
By using our Website or Services, you consent to receiving direct marketing communications from us where permitted by law.
We may use your personal information to send you information about:
- new tests or services;
- health screening options;
- educational content;
- special offers;
- service updates;
- abandoned cart reminders;
- repeat or follow-up testing reminders; and
- information we believe may be relevant to you.
We will only use your personal information for direct marketing where we have collected the information directly from you, where you would reasonably expect us to use it for that purpose, or where we otherwise have consent or are permitted by law.
We do not use sensitive health information or pathology results for general direct marketing unless permitted by law and where appropriate consent has been obtained.
Our direct marketing communications will include a simple way for you to unsubscribe or request not to receive further marketing communications.
Even if you unsubscribe from marketing communications, we may still send you transactional, service-related, result-related, safety-related, or legally required communications about your orders, referrals, results, account, payments, legal notices, support requests, or clinical escalation matters.
14. Automated Decision-Making and Personalisation
As an online service provider, Online Blood Tests may use automated systems, workflows, rules, and algorithms to help facilitate transactions and provide the Services.
Automated processes may be used for purposes such as:
- processing orders;
- generating standard customer communications;
- checking whether required information has been provided;
- routing forms or requests;
- supporting pathology referral workflows;
- displaying relevant website content;
- identifying incomplete orders;
- sending reminders;
- tailoring future service offers based on information such as age, gender, test selection, or previous purchases;
- recommending similar or related tests; and
- applying standard comments, ranges, or explanations to certain result categories where appropriate.
We do not use pathology test results for broad customer profiling or unrelated marketing.
Where a healthcare professional, pathology provider, Bloody Good Tests Pty Ltd, or an affiliated partner recommends repeat or follow-up testing based on your previous results, we may send reminders about those recommended tests.
We do not use automated systems to make clinical diagnoses.
15. Access and Correction
You may request access to the personal information we hold about you.
You may also request that we correct personal information if you believe it is inaccurate, out of date, incomplete, irrelevant, or misleading.
We may need to verify your identity before responding to an access or correction request.
We may refuse access or correction in certain circumstances permitted by law. If we refuse your request, we will provide reasons where required.
To request access or correction, please contact us at:
support@onlinebloodtests.com.au
Where relevant, we may need to coordinate with Bloody Good Tests Pty Ltd, pathology providers, laboratories, healthcare professionals, or other service providers to respond to your request.
16. Security of Personal Information
We take reasonable steps to protect personal information and health information from misuse, interference, loss, unauthorised access, modification, or disclosure.
These steps may include:
- using secure technology platforms;
- restricting access to information on a need-to-know basis;
- using password protection and access controls;
- using secure payment providers;
- maintaining internal processes for handling sensitive information;
- monitoring systems and providers where appropriate;
- using secure communication and storage systems where reasonably practicable; and
- requiring service providers to handle information securely.
No method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted through the Website or stored electronically.
17. Overseas Disclosure
Some of our service providers, technology platforms, cloud hosting providers, analytics providers, payment providers, support tools, or other partners may store or process information outside Australia.
This may include platforms used by us or by Bloody Good Tests Pty Ltd to provide fulfilment, pathology coordination, customer support, technology, communications, results management, or operational services.
Where we disclose personal information overseas, we will take reasonable steps to ensure that the overseas recipient handles the information in accordance with applicable privacy requirements, unless an exception applies.
Countries where information may be stored or processed may include Australia, the United States, the United Kingdom, the European Union, New Zealand, Canada, or other countries where our service providers operate.
By using the Website or Services, you acknowledge that your information may be disclosed to overseas recipients where reasonably necessary for the operation of the Website and Services.
18. How Long We Store Personal Information
Your account may retain records of your purchases, orders, referrals, and related communications.
We keep personal information and health information for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include retaining information to:
- provide the Services;
- maintain records of orders, referrals, and results;
- coordinate with Bloody Good Tests Pty Ltd and pathology partners;
- manage results, including critical result notification, escalation, documentation, and customer contact where required;
- respond to enquiries, complaints, or disputes;
- comply with legal, regulatory, tax, insurance, clinical, and professional obligations;
- meet health record retention obligations;
- protect our legal rights; and
- maintain business records.
Bloody Good Tests Pty Ltd, pathology providers, laboratories, healthcare professionals, and other service providers may also retain your information in accordance with their own legal, clinical, professional, and operational record-keeping obligations.
You may request that we delete your personal information. We will consider deletion requests in accordance with applicable law.
In some cases, we may not be able to delete information immediately or at all, including where we are required or permitted to retain it for legal, regulatory, health record, tax, insurance, dispute resolution, fraud prevention, clinical, or business record purposes.
When information is no longer required, we will take reasonable steps to securely destroy it or de-identify it, subject to legal and operational requirements.
19. Children and Young People
Our Website and Services are only intended for use by adults aged 18 years and over.
The Website and Services must not be used by anyone under the age of 18.
We do not knowingly provide Services to persons under 18 years of age.
You must not submit personal information, health information, pathology requests, samples, or orders on behalf of a person under 18 years of age.
If we become aware that information has been submitted by or on behalf of a person under 18 years of age, we may take reasonable steps to delete, de-identify, restrict, or otherwise manage that information, subject to any legal, clinical, operational, or record-keeping obligations.
20. Data Breaches
If we become aware of a data breach that is likely to result in serious harm, we will respond in accordance with applicable data breach notification laws.
This may include notifying affected individuals and the Office of the Australian Information Commissioner where required.
Where a data breach involves information handled by Bloody Good Tests Pty Ltd, pathology providers, laboratories, technology providers, or other service providers, we may need to coordinate with those parties to investigate and respond to the incident.
21. Complaint Procedure
If you have a complaint about the way we handle your personal information or health information, please contact us using the details below.
Please include:
- your name;
- your contact details;
- a clear description of your complaint; and
- any relevant order or account information.
We may seek further information from you to clarify your concerns.
If your complaint relates to a service fulfilled or coordinated by Bloody Good Tests Pty Ltd, a pathology provider, laboratory, collection centre, healthcare professional, or other service provider, we may need to share relevant information with that provider to investigate and respond to your complaint.
If we consider your complaint to be well-founded, we will take reasonable steps to address the issue.
If you are not satisfied with our response, you may refer the matter to the Office of the Australian Information Commissioner.
If your complaint relates to health information handled in Victoria, you may also have rights under the Health Records Act 2001 (Vic).
22. Third-Party Websites
The Website may contain links to third-party websites, platforms, providers, or services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.
You should review the privacy policies of any third-party websites or services you use.
23. Changes to this Privacy Policy
We may update this Privacy Policy from time to time by publishing an updated version on the Website.
Changes take effect from the date they are published, unless otherwise stated.
Your continued use of the Website or Services after changes are published means you accept the updated Privacy Policy.
24. How to Contact Us About Privacy
If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a privacy complaint, please contact us.
Online Blood Tests
A trading name of New Site Ventures Pty Ltd
ABN: 74 692 699 246
Website: https://onlinebloodtests.com.au/
Email: support@onlinebloodtests.com.au